Wiens to lead Dirt Bowl fundraiser ride

Super Bowl Sunday event benefits on and off road advocacy

Six-time Leadville 100 winner Dave Wiens will lead a new annual cycling event for the Bay Area, The Dirt Bowl, to be held on Super Bowl Sunday, February 7, 2010, in California.

The Dirt Bowl is produced by Marin County Bicycle Coalition in partnership with the The NorCal High School Mountain Bike League. It is a benefit ride to ensure that kids have trails and safe roads. Proceeds from the Dirt Bowl will support the ongoing advocacy work being conducted by both organizations.

"Great trails make for happy, healthy people," said Wiens. "We cannot put too much emphasis on trail advocacy and our simple but important messages will spread further and become actionable to more trail users if we can educate our youngest trail users, such as members of the NorCal League."

Kim Baenisch, Executive Director of the Marin County Bicycle Coalition said, "We are excited to be partnering with the NorCal High School Mountain Bike Racing League on this ride. Our organizations have a shared interest in getting more kids on bikes, which is good for their health and good for the environment."

"It's great to join the Marin County Bicycle Coalition in creating this exciting new ride. The League has been working to teach our young riders a high standard of trail etiquette and to do their part in maintaining trails, and the proceeds will bolster these efforts," said Matt Fritzinger, Director of the NorCal League.

The ride is for both recreational and competitive cyclists. Road cyclists are also invited to participate in the Dirt Bowl and will be supported by the Marin Cyclists. The start is at the San Geronimo Golf Course west of Fairfax, California. Riders may join the supported mountain bike route through the famous Camp Tamarancho, or plan their own route (trail or road).

After the ride, there is a BBQ at the San Geronimo Golf Course, with local beverages and the Superbowl Game. Participants are required to raise a minimum of US$125 to join this fundraising event.

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