Bicycle manufacturer Trek has announced that it will not renew its sponsorship of British Cycling's...
Bicycle manufacturer Trek has announced that it will not renew its sponsorship of British Cycling's National Points XC events. "After supporting the series for so long, it was time to pass the baton to another sponsor who could bring new focus and energy to the events," said Trek UK's Andrew Griffin. "It is gratifying to see the XC scene brought to such rude health in so short a time, and whoever should take up the challenge will find a packed start line eager to race."
The company will continue to support British Cycling's road squad and Go Ride activities, however it will see an end to its participation in the British Marathon Series.
"Cross country is still a large part of Trek's heritage and it is likely that we'll have a presence at the races through a committed athlete sponsorship program," added Griffin.