PowerBar, the maker of the popular energy bars and official partner of the Tour de France, Ironman and the Vasaloppet, is months away from launching its new product. It will give away 10,000 prototypes ahead of the launch. The C2MAX series is supposed to help the body absorb the carbohydrates quicker.
PowerBar claims that scientific studies have shown "a significant increase in performance." Good news for current PowerBar eaters like the T-Mobile team, mountain biker Gunn-Rita Dahle or marathon world record holder Haile Gebrselassie.
Athletes in Europe can request one of the 10,000 samples that will be given away, starting November 15. The official product launch is scheduled for mid-February.