Italian wine and olive oil producer Farnese Vini has decided to move up into the highest category of pro cycling and become the co-sponsor of Italian ProTour team Lampre next year.
Farnese Vini started its sponsorship of a cycling team in 2009, when it became the co-sponsor of Professional Continental team LPR Brakes, which had Danilo Di Luca and Alessandro Petacchi under contract. The team, however, folds at the end of this year, and Farnese Vini will step up its sponsorship with Lampre next season.
"Adding our brand to a ProTour team such as Lampre is the best means to promote the image of our company, which exports its products to 67 countries," said Farnese Vini owner Valentino Sciotti. "Cycling has a extensive marketing reach that only few other sports can provide."
The team will have Damiano Cunego and Alessandro Petacchi as leaders, with the latter joining Lampre from LPR Brakes along with Lorenzo Bernucci, Alessandro Spezialetti and Daniele Pietropolli. Neo pro Diego Ulissi, two-time Junior World champion, will also ride for the outfit next season.
Alessandro Ballan, Marzio Bruseghin and Mauro Santambrogio all leave to other squads, while rumour still links two-time Giro d'Italia winner Gilberto Simoni to Lampre-Farnese Vini in 2010.
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