Former world number one Bubba Harris has signed a long-term sponsorship deal with Kronik Energy, the rider announced at the Northern California nationals. The 2005 BMX World Champion joins a notable list of signings by the energy drink company, which includes reigning UCI Junior Cruiser World Champion Joe Sowers and the Answer Factory team.
"Bubba's record-setting resume speaks for itself," said Kronik Energy Marketing Director C.J. Mueller. "His list of accomplishments combined with a steadfast approach to racing translates into continued, positive exposure for the Kronik brand."
As part of the sponsorship agreement, the company's logo will share Harris' helmet space with VISA and Kronik Energy drinks and apparel will be distributed at all 200 days of Pro BMX Supercamp training clinics held throughout the year.
In addition to the rider's new helmet design, the Kronik brand will also appear on a fully-wrapped box truck used to transport Harris to all ABA National race weekends. Harris will defend his National Pro title at this year's ABA Grand Nationals, where he is aiming for a fourth consecutive title.