The Tour de Georgia, (USA, April 18 - 23) has announced a title sponsor in car maker Ford. Georgia Ford Dealers will support the race in association with Ford's official agency J. Walter Thompson.
"The Georgia Ford Dealers are excited to play a leadership role in this emerging property, and to support the event's core objectives by promoting cycling, good health and the Georgia Cancer Coalition," said John Shoemaker, Past Chairman of the Atlanta District Ford Dealers Advertising Association.
"Ford's commitment to the Ford Tour de Georgia is an essential element in the growth of both the event itself and the sport of cycling in the United States. Annually, this event makes legitimate strides in becoming a more prestigious event globally, so naturally an association with a company like Ford is a perfect complement," said Gerard Bisceglia, Chief Executive Officer of USA Cycling. "Their continued support to cycling projects like the Ford Tour de Georgia, as well as an elite-level women's mountain bike team Ford Cycling, represents a significant dedication to our sport."