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Armstrong's new American sponsor to be announced on Thursday evening

By:
Richard Tyler
Published:
July 23, 2009, 10:59 BST,
Updated:
July 23, 2009, 12:20 BST
Edition:
First Edition Cycling News, Thursday, July 23, 2009
Lance Armstrong riders near yellow jersey Alberto Contador on the Côte d'Araches. David Millar (Garmin-Slipstream) rides in front of teammate Bradley Wiggins.

Lance Armstrong riders near yellow jersey Alberto Contador on the Côte d'Araches. David Millar (Garmin-Slipstream) rides in front of teammate Bradley Wiggins.

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Radio Shack being touted as backer for Lance Armstrong's new team

The American sponsor of Lance Armstrong's new team for 2010 will be announced on Thursday evening.

Phillipe Maertens, the press officer of Armstrong's current team, Astana, said an announcement would be made at 6pm, European time.

Maertens said he was aware of the sponsor's identity but would not be drawn on who would be supporting the new formation.

Texas based consumer electronic company, Radio Shack, is being touted as a likely sponsor. The company is based in Armstrong's home state and has already been involved in high profile sporting sponsorship; the company was a co-sponsor of the Texan round of the NASCAR sprint series.

Armstrong, who returned to cycling this year after a three year retirement, is currently racing for Kazakh backed squad, Astana. The American indicated in May that he wanted to form his own team for the 2010 season.

Armstrong has already denied rumours that the new squad would be sponsored his cancer charity, Livestrong, and long-time personal sponsor, Nike.

"You want to know the sponsor? You will have to wait for still a little," he said to La Gazzetta dello Sport on Wednesday. "I can tell you that the team will not be called Nike-Livestrong."

For images of Lance Armstrong racing at this year's Tour de France click here
 

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