Emma Magnus

Emma Magnus is a freelance journalist based in London. She has written for titles including Cyclist, Cycling Weekly, National Geographic, The Financial Times, The Guardian and the London Standard.

Latest articles by Emma Magnus

Cycling has the fans, it just needs to monetise them – Can a new style of events and engagement help to solve cycling's funding problem?

By Emma Magnus Published

Member Exclusive From the Cheer Squad to Flanders hospitality tents, stakeholders all around cycling are looking for ways to bring fans closer to the sport, and – in one way or another – turn that into visibility and revenue. Emma Magnus investigates

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'We play with money we don't have' – Women's cycling is booming, but as budgets rise by millions and costs grow by 30%, not everyone can keep up

By Emma Magnus Published

Member Exclusive 'I can imagine that the UCI wanted to achieve the same level [as men] for women: teams, culture, budget. But they forgot one thing: the sponsor,' says one team manager, as others report doubling budgets as costs rise by 29%. Can women's cycling keep up with its own success? We investigate

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