Bianchi Bicycles is the new major sponsor of the Melbourne to Warrnambool Classic held in Australia on Saturday, October 22. Both enterprises look back on a long and eventful history, which is one of the reasons of the cooperation. "The 'Warrnambool' is an Australian sports institution celebrating its 110th year," said the Australian distributor for Bianchi bikes, David Cramer of BikeSportz Imports. "It is therefore an ideal event for Bianchi Bicycles, which is in its 120th year of existence."
Geoff Rollinson, president of the Warrnambool Citizens’ Road Race Committee, welcomed Bianchi’s involvement. "We are delighted to have such a prominent member of the bicycle industry as our major sponsor," Rollinson said.