Seven-times Tour de France Polka Dot jersey winner Richard Virenque has a new business: the creation of jewellery. Named 'Virenque Design', the new collection of massive silver bracelets, rings, necklaces etc. is inspired by tribal art. "I've always wanted to do something in fashion," said Virenque, who also works as a representative in public relations for cycling sponsor Davitamon and expert for TV channel Eurosport. "It's not just some media coup, rather the start of something which will I hope will continue in the future." The jewellery designed by the former professional cyclist will be available in 500 standard shopping malls throughout France and Belgium, as Virenque's idea was to make the products affordable to the general public.