On Thursday in Brea, California, American Suzuki Motor Corporation (ASMC) announced a multi-year agreement with the Colavita men's and women's cycling teams. The team sponsorship makes Suzuki the official motor vehicle sponsor of both the Colavita Olive Oil/Sutter Home Winery men's cycling team and Colavita/Cooking Light women's cycling team.
"Suzuki and the Colavita men's and women's cycling teams are a perfect fit," said Tom Carney, director of sales and marketing of American Suzuki Automotive Operations. "ASMC's sponsorship of Team Colavita Cycling is a natural extension of Suzuki's 'Way of Life' philosophy, which focuses on adventure-seeking enthusiasts who choose to live life instead of watch it go by."
As part of the sponsorship agreement, both the men's and women's cycling teams will use a custom-wrapped Suzuki Forenza Wagon as their team vehicle throughout the 2006/2007 racing seasons. Additionally, the men's team will display the Suzuki logo on their race uniforms in 2007.
"We are pleased to welcome American Suzuki Motor Corporation as a sponsor of the Colavita men's and women's cycling teams," said John Profaci, vice president of marketing of Colavita Olive Oil. "The versatility of the Forenza Wagons will be a real asset for our teams as they travel across the country to race and train."