The US pro scene will benefit from the addition of a new squad in 2006, with the Kelly Professional Cycling team targeting entry to events such as the inaugural Tour of California, the Tour de Georgia, the Wachovia Cycling Series, San Francisco Grand Prix, and other USA Cycling National Race Calendar (NRC) events.
The team will be sponsored by Kelly Benefit Strategies, a group insurance broker and consultant specializing in healthcare. It is a division of Kelly & Associates Insurance Group, Inc, and has signed a multi-year partnership agreement to be the title sponsor of the squad.
"As an avid cyclist, I know the power this sport offers the individual, the team, and the business leader seeking to connect with fitness-minded consumers and organizations," said John Kelly, president of Kelly Benefit Strategies. "Our investment reflects our belief in the growing American enthusiasm for cycling and in the overall health and wellness promoted by such exercise, as well as the benefits of sport marketing. Each year, almost 37 million Americans participate in cycling activities, and 5.6 million enthusiasts ride in excess of 110 days per year," Kelly said.
Details of team personnel have not yet been announced.