Milram to donate to NADA

Nordmilch AG, sponsor of Team Milram, will donate 150,000 euro to the German national anti-doping...

Nordmilch AG, sponsor of Team Milram, will donate 150,000 euro to the German national anti-doping agency (NADA), "in order to support the control system," according to Martian Mischel, head of marketing, in an interview on Welt.de.

Mischel also acknowledged that the company "has an exit strategy" in place if needed. "If we see that there is damage to our brand names then we will react. The media's opinion isn't as important as that of the consumers."

"In Zabel's case, we received a massive positive reaction within 24 hours. They all said: keep him, at least someone is being honest," Mischel said, while emphasizing, "We are against any form of doping. If the Erik Zabel case would have been a more recent one then there wouldn't have been any discussion with him. He would have been thrown out."

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