The Wisconsin Cycling Series, which spanned a two-day weekend in 2008, is expanding in 2009 into a multi-day format of professionally-produced, high energy cycling events, as the result of a new joint venture between two seasoned Milwaukee-area cyclists and multi-sport event promoters.
The Wisconsin Cycling Series, which this year consisted of the Giro d'Grafton and the Harbor Centre Family Day and Bike Race in Sheboygan will be changing its name to the Midwest Cycling Series to allow for additional events outside of Wisconsin in 2009.
The series will be promoted by Lucky Town Events, a partnership between Team Sports President Tom Schuler and Bill Ochowicz, former President of Nova Cycle Sports Foundation. "Tom and I are tapping our passion and knowledge to create races that are well organized, high-energy, safe and family-friendly," said Ochowicz. "Our cycling events will benefit the riders, spectators, host communities and sponsors."
"We want to build events that become some of the country's most respected and anticipated each season... huge purses, coveted primes... just an absolute blast for everyone in attendance," he concluded.
Additional details of the Midwest Cycling Series expansion complete with schedule as well as new cycling events in 2009 from Lucky Town Events will be forthcoming.