The Hindmarsh property and construction company will sponsor the Tour Down Under's Most Aggressive Rider's jersey at the 2008 event, race organisers have announced. Next year the Adelaide, South Australia race will become the first ProTour event outside of European borders.
"Hindmarshs sponsorship of the first-ever ProTour race to be held outside of Europe adds another business industry sector to the events sponsorship portfolio," Tourism Minister Dr Jane Lomax-Smith said. "The major sponsorship brings direct investment and a new national and international relationship to our Australias premier cycling race."
Hindmarsh was established in South Australia in 1985 and has been responsible for constructing a number of the citys landmark buildings, including Flinders Link, the major office buildings of both Santos and IAG. The company has offices around Australia in Sydney, Canberra, Melbourne and Darwin as well as in Beijing and Shanghai.
"Sponsoring the Most Aggressive Riders Jersey reflects the companys commitment to support the local community coupled with a desire to participate in such an exciting, international event," said Hindmarsh's local general manager George Ochota. "The Tour Down Under gives us a chance to promote the Hindmarsh brand to the general public. We consider this partnership a strategic opportunity for our business to create further business associations."
The 2008 Tour Down Under will open the 2008 ProTour calendar on January 22 - 27, with the Down Under Classic being held on Sunday 20 January 2008 at Glenelg. Visit www.tourdownunder.com.au for more information.