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Innovative Swiss bicycle brand BMC announces the addition of Brent Graves to its management team as...
Innovative Swiss bicycle brand BMC announces the addition of Brent Graves to its management team as Head of Operations. Brent joined the company at its Grenchen, Switzerland, headquarters on September 1st.
"Brent brings to BMC a comprehensive set of product management and sourcing skills as well as a clear vision for effective global sourcing. BMC's growth has been matched with significant investment in infrastructure over the last several years," said CEO Andreas Georgiadis.
Among other things Graves's background includes overseeing all aspects of product development for Diamondback bicycles and Avenir accessories.
The latest chapter of the 20-year-old company started in 2001 with the takeover by Andy Rihs. Since then BMC has established itself as a premier brand of road racing, supplying the bicycles for the BMC Racing team in the United States. Phonak was also racing on BMC bikes. BMC bicycles are distributed in 26 countries around the globe.