Alm. Brand extends sponsorship with CSC

Danish team CSC has announced that the team management has reached an agreement with co-sponsor Alm....

Danish team CSC has announced that the team management has reached an agreement with co-sponsor Alm. Brand, extending the deal with the insurance, banking and pension group until 2008.

"I am very happy we have made a new sponsorship agreement with Alm. Brand," said Bjarne Riis. "We have had an excellent dialogue with them regarding the sponsorship and it means a lot to us that we have been able to deliver our product to their satisfaction. Through the years, we have developed strong relations with Alm. Brand, and of course we want to develop and strengthen these even further."

Henrik Nordam, Deputy Chief Executive Officer at Alm.Brand, said that even the difficult year of 2006 hadn't had a negative impact on the company's image. "We are very pleased with the effect our sponsorship of Team CSC has had for the last three years," he said. "We make regular inquiries with our clients regarding their level of satisfaction with Alm. Brand and the response we have gotten regarding the sponsorship is very positive - this year as well. The cycling sport has a big place in the hearts of the Danish people. And we look forward to yet another year with great results and experiences.

"It has been a turbulent year, but Bjarne Riis and the team have taken action and shown great strength. It is imperative to Alm. Brand that Team CSC has chosen to lead the way in the fight against doping, and that the team management and riders have made a commitment to each other with the most extensive doping control program in the world. Alm. Brand supports this fight against doping and we would like to play a part in turning things around. And Team CSC's groundbreaking program has been very important to the new sponsorship agreement with Alm. Brand," he added.

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