Amgen tour of California 2012

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Tour de France tech: Look good, feel good, go fast

  • Intricate painted-on rivets give Cavendish's bike the appearance of aluminum sheet.

    Intricate painted-on rivets give Cavendish's bike the appearance of aluminum sheet.

    Photo credit © James Huang

  • The laser-etched clasp is a nice touch.

    The laser-etched clasp is a nice touch.

    Photo credit © James Huang

  • The as-yet-unnamed Mavic prototype uses a 55mm-deep all-carbon tubular rim and bladed stainless steel spokes.

    The as-yet-unnamed Mavic prototype uses a 55mm-deep all-carbon tubular rim and bladed stainless steel spokes.

    Photo credit © James Huang

  • The rest of the Liquigas team was using Mavic's lighter Cosmic Carbone Ultimate for stage 3.

    The rest of the Liquigas team was using Mavic's lighter Cosmic Carbone Ultimate for stage 3.

    Photo credit © James Huang

  • Oakley front man Steve Blick hard at work in the team areas making sure all of his riders have what they need.

    Oakley front man Steve Blick hard at work in the team areas making sure all of his riders have what they need.

    Photo credit © James Huang

  • Get the Oakley PitBoss and this neat case comes for free.

    Get the Oakley PitBoss and this neat case comes for free.

    Photo credit © James Huang

  • George Hincapie (Columbia-High Road) likes his Jawbones in white and yellow and come September of this year, you'll be able to pick your own colors, too.

    George Hincapie (Columbia-High Road) likes his Jawbones in white and yellow and come September of this year, you'll be able to pick your own colors, too.

    Photo credit © James Huang

  • Meet PitBoss, the first installment of Oakley's new Elite range.

    Meet PitBoss, the first installment of Oakley's new Elite range.

    Photo credit © James Huang

  • The Oakley PitBoss looks cool but it won't be cheap. You'll either need US$750-800 to get a pair or win a heap of Grand Tour stages like Mark Cavendish, who already has some for himself.

    The Oakley PitBoss looks cool but it won't be cheap. You'll either need US$750-800 to get a pair or win a heap of Grand Tour stages like Mark Cavendish, who already has some for himself.

    Photo credit © James Huang

  • Forged titanium plates and special faceted Oakley icons adorn the sides.

    Forged titanium plates and special faceted Oakley icons adorn the sides.

    Photo credit © James Huang

  • Oakley will add 'Anti-Freeze' to its range of Radar frame colors plus a new Jade Iridium tint, which is said to provide better color resolution in super-bright conditions.

    Oakley will add 'Anti-Freeze' to its range of Radar frame colors plus a new Jade Iridium tint, which is said to provide better color resolution in super-bright conditions.

    Photo credit © James Huang

  • The rear hub looks to be borrowed from the Cosmic Carbone SL.

    The rear hub looks to be borrowed from the Cosmic Carbone SL.

    Photo credit © James Huang

  • Hmm, this looks like a Mavic Cosmic Carbone SLR and smells like Mavic Cosmic Carbone SLR… but it's no Cosmic Carbone SLR.

    Hmm, this looks like a Mavic Cosmic Carbone SLR and smells like Mavic Cosmic Carbone SLR… but it's no Cosmic Carbone SLR.

    Photo credit © James Huang

  • There are even fake cutaways with images of hydraulic lines and wiring beneath.

    There are even fake cutaways with images of hydraulic lines and wiring beneath.

    Photo credit © James Huang

  • It's tough to see in the image but that yellow arrow pointing towards the fork tip says, 'RESCUE'.

    It's tough to see in the image but that yellow arrow pointing towards the fork tip says, 'RESCUE'.

    Photo credit © James Huang

  • Mark Cavendish (Columbia-High Road) is shooting down the competition with this custom Scott Addict.

    Mark Cavendish (Columbia-High Road) is shooting down the competition with this custom Scott Addict.

    Photo credit © James Huang

  • Cavendish's 'Sprint Air Force' bike sports a WWII dog fighter theme, complete with a pseudo British Royal Air Force roundel.

    Cavendish's 'Sprint Air Force' bike sports a WWII dog fighter theme, complete with a pseudo British Royal Air Force roundel.

    Photo credit © James Huang

  • SRM gets in on the action, too, with this custom green PowerControl VI computer head.

    SRM gets in on the action, too, with this custom green PowerControl VI computer head.

    Photo credit © James Huang

  • Even with the custom paint the team of course still finds room for all of the sponsor decals.

    Even with the custom paint the team of course still finds room for all of the sponsor decals.

    Photo credit © James Huang

  • This set of wings will be joined with another set after Cavendish's latest victory in stage 3. How many more will we see here on the way to Paris?

    This set of wings will be joined with another set after Cavendish's latest victory in stage 3. How many more will we see here on the way to Paris?

    Photo credit © James Huang

  • The front hub uses a carbon fiber body and aluminum flanges.

    The front hub uses a carbon fiber body and aluminum flanges.

    Photo credit © James Huang

  • Oakley is also providing watches for the podium.

    Oakley is also providing watches for the podium.

    Photo credit © James Huang