French firm buys German race owner

The two German ProTour races, the Deutschland Tour and the Vattenfall Cyclassics, will soon be in French hands. Lagardère Sports announced this week that it has signed an agreement to purchase Upsolut, a German sports marketing company which owns the races. Lagardère is also a part-owner of the Amaury Sport Organisation (ASO), which holds the Tour de France.

Upsolut, based in Hamburg, employs 40 people and has a reported annual budget of around 10 million Euro. In addition to the two cycling races, it organises the Hamburg Cityman triathlon and markets two professional teams, the FC St. Pauli (soccer) and the Hamburg Freezers (ice hockey).

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