Peter Sagan is set to extend his contract with the Bora-Hansgrohe team, adding at least two more years to his current contract and tying his name to the German WorldTour team until at least the end of 2021.
Cyclingnews understands Sagan and Bora-Hansgrohe team manager Ralph Denk will announce the deal on Friday evening during the Slovakian's pre-race press conference at the UCI Road World Championships in Innsbruck.
Sagan's current contract ends after the 2019 season but Denk has moved early to avoid any transfer speculation and the risk of losing Sagan to a rival team. Both cooking extractor brand Bora and shower and tap producer Hansgrohe have already confirmed they will sponsor Denk’s team at least until 2021. Both brands have seen significant increase in brand awareness thanks to their links to professional cycling.
Sagan is widely believed to be the highest paid rider in the peloton, reportedly earning between four and six million Euros per season. After his three consecutive world titles, a sixth green points jersey at the Tour de France, and victory at Paris-Roubaix, his new contract could be even higher.
"The team and our sponsors want to keep Peter because his appeal reaches far wider than just the world of cycling. For both us and Peter, money is not the most important aspect of any eventual agreement," Denk recently told German media.
Sagan joined Bora-Hansgrohe for the 2017 season after riding for Liquigas, Cannondale and Tinkoff. He opted to join the growing German team rather than bigger and more established WorldTour squads. The Bora-Hansgrohe team strengthened its roster in 2018 to support Sagan, signing Italy’s Daniel Oss. He has become a key part of Sagan’s squad along with his brother Juraj, Marcus Burghardt and Maciej Bodnar.
Bora-Hansgrohe have already confirmed the arrival of Sagan’s close friend and Classics rider Oscar Gatto, talented young German rider Maximilian Schachmann from Quick-Step Floors, and Jempy Drucker from BMC.
Despite the Innsbruck World Championships course including more than 4000 metres of climbing, with the steep Höttinger Höll climb as a final difficulty, Sagan will try to defend his rainbow jersey and target a fourth consecutive world title. He is considered a dangerous outsider and could limit his losses on the final climb, close any gaps on the descent and perhaps fight for victory in an eventual sprint finish.
Sagan worked on his form by riding the Vuelta a España. He failed to win a stage, finishing second on five stages, but fully recovered from the effects of his Tour de France crash.