Halfords Bikehut has been revealed as the naming rights sponsor of the new British womens' professional team to be led by national champion Nicole Cooke. Cyclingnews' UK Editor Ben Atkins was at the team's presentation at London Zoo on Wednesday, January 9, 2008.
Brailsford began by highlighting the success of British Cycling since the Performance Plan began receiving funding form the United Kingdom national lottery. Before this funding, Great Britain had only ever won one Gold - that of Chris Boardman in 1992 - and that was achieved almost single-handedly. Since funding has been available, the GB team has won eight medals; a haul that he referred to as 'okay'. Approaching the Beijing Olympic Games, the GB team, Brailsford says, should be competitive in 13 of the 18 events, by London that number will hopefully be up to at least 16.
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