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 Mt Hood Classic Photo ©: Swift |
On Show 2002
What will be the next big thing?
By the Cyclingnews staff
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Each year thousands of companies get together to showcase their goods for the coming season. New bikes, new components, and new ideas are shown to members of the bike industry in a number of locations from August to October, at events such as Eurobike, Interbike and EICMA.
Not only do the shows allow the bike and component manufacturers to display the next seasons products, but it allows those fortunate to attend to compare products and to see what trends the next season will follow. And it allows members of the media to report on what's about to become the next big thing.
Over the next few months, Cyclingnews will be bringing to you all the goods from the big three shows, as well as reports from some of the local shows. No product too silly, no price tag too expensive.
Eurobike - First international show for 2002
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Now in its 11th year in Friedrichshafen, Germany and after a decade in cramped, funky old quarters, the Eurobike show moved in to a brand new show grounds, next to the airport and the HQ for Zeppelin airships. With 21,000 visitors in 2001, attendance was on the upswing this year.
Over 68,000 square feet of exhibition space spread out over eight brand new halls and 700 firms from over 25 countries exhibiting, Eurobike can rightly claim to be the largest and most successful bike show in Europe. Cyclingnews spent a few days at Eurobike to take a look at what's new and innovative in cycling equipment for 2003.
EICMA - The trade show hits Milan
The 60th edition of the EICMA Milan Bike Show hit the Milan Fiera exhibition centre on September 20, and over the next four days showcased what the mostly Italian bike companies have to offer for the coming season.
With new bikes and equipment from companies such as Pinarello, who unveiled the new magnesium DogMa, Colnago, Wilier Triestina, Campagnolo, Selle Italia, FIR, Santini and many more, the Italian companies showed the industry what's going to be big next year, as well as one company showcasing what was big in years gone by.
Cyclingnews spent some time looking at what was on show, so prepare to start drooling.
On show at Cycle 2002
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Held in London's Business Design Centre, the Cycle 2002 show is the UK's chance to see what's new and improved in the bike industry for the 2003 retail season. It is also a chance for the usual collection of manufacturers to show off the strange, really strange, and "what are they thinking?" products that they hope will turn them into millionaires overnight.
Cycle 2002 isn't in the league of EICMA, Eurobike or Interbike, and some of the manufacturers tend to skip the show in order to get set up in Vegas, so we thought we would give the little guys a go in our coverage. What you are about to see may shock you, especially if you are the kind of rider who feels that nothing good has come out of the bike industry since they took the shift levers off the downtube.
Interbike 2002 - Wheeling and dealing under the desert sun
 On Show Photo: © Rob Karman |
Interbike came of age in 2002, marking the 21st anniversary of North America's (and some would say the world's) biggest and most comprehensive bicycle trade show.
With over 20,000 registrations on the first day of the trade-only event, 2002's show was considered a major success, with seminars, technical clinics, press conferences and the industry awards night as well as the thousands of new and improved products from over 1,000 companies.
Cyclingnews was there with our photographers and reporters, covering all aspects of the show, from the latest new widgets to who will be riding what bike next year.
Also see - On Show 2002 special report: Gold and silver at the '02 worlds for US bike makers, by Gerard Knapp
Bicycling Australia Show - Now it's Australia's turn
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More than 75 companies representing over 500 brands made the trip to Melbourne Exhibition Center for the 2002 Bicycling Australia Show to give Aussie retailers and consumers a chance to look, feel and ride the bikes that will be available this coming season. Local and international brands all took turns to grab centre stage in the hope that they will be seen as the one with the must-have item once it becomes available.
13th Japan International Cycle Show - Cycling east
The 13th Japan International Cycle Show was recently held from the 22 to 24 of November in Tokyo. 268 companies from 21 countries attended the show and over 110,000 people were there not only for business but also to see what will be available in the coming months.
