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There’s a lot of buzz around the upcoming Friends Life Women's Tour of Britain, also known as the Women’s Tour. Organizers, SweetSpot, have successfully put together a world-class race, assembled a talented field, promoted live TV broadcasting and equal prize money compared to the men’s Tour of Britain … all in its inaugural year.
The UCI 2.1 race kicks off on Wednesday, May 7 in Oundle and concludes on Sunday, May 11 in Bury St Edmunds, in east England. SweetSpot created the event specifically for the elite women’s field, following the success of the men’s Tour of Britain, which is held from September 7-14.
The start line will showcase riders like the reigning road and cyclo-cross world champion Marianne Vos (Rabo Liv) along with Britain’s own Lizzie Armitstead (Boels Dolmans), the current national champion and World Cup series leader. Also on the roster is Emma Pooley (Lotto Belisol Ladies) and team pursuit world champion and Olympic gold medalist, Laura Trott (Wiggle Honda).
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