By Susan Westemeyer
Kirsten Wild of the Cervélo Pro Cycling Test Team is the most recent rider to affiliate with Bike Pure, a non-profit organisation dedicated to "a new era of clean cycling."
"For cycling it is good that there is an organisation like Bike Pure, so everybody knows that we are clean riders," Wild told Cyclingnews. " I think this is an important step in the fight against doping."
Team manager Thomas Campana said that affiliating with the group was the riders' personal choice and added that it is a "super initiative". Wild, 26, won the first-ever Ladies' Tour of Qatar earlier this month, with top four finishes in all three stages.
Bike Pure, based in the U.K., is an independent non-profit organisation "committed to redirecting trust to professional cycle sport." It offers light blue wrist bands and headset spacers bearing its message.
Other riders associated with Bike Pure include Dan Martin of Garmin-Slipstream, Daniel Lloyd and Dan Fleeman of Cervelo, and Baden Cooke of Vacansoliel. Mountain bike riders include World Champion Christoph Sauser and Rebecca Rusch.