The Dutch classic Veenendaal-Veenendaal will probably get a new name next year to reflect a new sponsor, and will likely be called the Food Valley Classic, reports De Gelderlander. The name change is not set in stone yet, and the race will still be called Veenendaal-Veenendaal when it takes place on June 7.
"We hope that a business or organisation will adopt the race and tie its name to it," said race director Job van Schuppen. The potential sponsor, Food Valley, is a partnership between businesses, authorities and universities in the area of Wageningen, Ede, Rhenen and Veenendaal (WERV). The organisers have also asked the WERV municipalities to put in money and is negotiating with SBS6 to broadcast the race live.
Related story: Veenendaal-Veenendaal: In the shadow of the Classics