The organiser of the Varese 2008 UCI Road World Championships has announced a deal that will see the event publicized on two wheels of a different kind in MotoGP. The event's logo and website address will adorn the Honda RC212V of Shinya Nakano for the remainder of 2007 and throughout 2008.
The two year deal with the Konica Minolta Team, owned by JiR, will put the event in front of hundreds of millions of people world wide, with some 320 million viewers from 208 countries reportedly tuning in to watch each of the series 18 rounds.
"I'm very happy to have undersigned this agreement which links us to JiR and the Konica Minolta Honda team," said Amedeo Colombo, president of Varese 2008 Spa. "So our communication opens to a public not only fond of cycling. We would like our worldwide championship - Varese 2008 - to be remembered as an event of a level that has never been achieved before and the passion for two-wheels has been the main driving force of this project."
"The ambition to develop a series of events and initiatives with the aim to promote the event but also to promote the area of Varese itself will be the focal point of this world-wide event and our work together."
The deal with JiR will also see the logo of Varese 2008 Spa's main sponsor, Mapei, displayed on the Honda, offering those supporting the event added exposure.
"JiR is a company which uses innovative ideas to mix sport, social events and communication for our mutual benefit and for this reason I am sure that the synergy with Varese 2008 Spa will be a very useful one for all of us," said Konica Minolta Honda team director Gianluca Montiron.