U.S. clothing manufacturer Vanderkitten announced its intention to continue to build its women's racing program in 2009 under the direction of Robin Zellner, who has committed to take an active role in building the team and grassroots marketing efforts of the brand. Vanderkitten Racing will build on its core group of 2008 elite team members and is actively seeking across the board sponsorship from inside and outside of the industry.
"From the beginning we've pledged to support women's cycling from the industry outward. We have a vested interest in the growth and success of women's competitive cycling as we unveil our new cycling wear line at Interbike," said Dave Verrecchia, creator and designer for Vanderkitten.
Expanding on its successful inaugural year, Vanderkitten has plans to add a riding and racing club, and offer its Ride A Bike, Better(TM) clinics to it growing dealer network in conjunction with stops along the NRC and USA CRITS calendars.
"Most cyclists may never race, but knowing they have the support of those at the top of the sport is a unique and important feeling. We need to create a strong fan base of women for women's racing to grow and succeed, rather than being an 'also ran' to men's racing" adds Verrecchia.
Vanderkitten is currently leading the USA CRITS team championship and is looking to seal up the title on Thursday night at Mandalay Bay in Las Vegas.