Sutter Home deviated from the tradition marketing path of wineries when it decided to sponsor a men's professional cycling team three years ago, and their success is leading to an expanded sponsorship commitment for 2008. Already partnered with Colavita Olive Oil to sponsor men's and women's professional teams, Sutter Home pledge to renew sponsorship for the coming year.
"We've been so impressed by the determination and cooperation of the teams and how this program has helped us elevate the brand. Sutter Home is absolutely committed to renewing its sponsorship with both teams," said Wendy Nyberg, Sutter Home's senior director of marketing.
Other programs or events sponsored by the company include the Tour of California and the Recipe to Ride program, where the company's employees are encouraged to ride and eat healthy. They also support a program to support breast cancer awareness programs.