Sports clothing company X-Technology is asking the public whether it should keep its newest employee - Jan Ullrich. It was announced in February that Ullrich would become the 'Bionic Man' for X-Bionic sportswear.
"Every day we hear reports about doping. But in the media, only one name is associated with doping: Jan Ullrich. Our products are among the best in the world. Egged on by the media, we are now being criticized," it was stated on the company's website.
The Swiss firm hired the now-retired cyclist because of his "25 years experience in training, strength and conditioning work, and competition." But now, "We are being challenged to not use Jan Ullrich as our 'bionic measuring instrument' and want to know what you think about this."
The company has posted a questionnaire on its website (in German, www.x-bionic.com/ullrich-fragebogen/) and asks not only for the reader's clothing and shoe size, but also seeks yes or no answers to such questions as "I would buy 'Jan Ullrich' products", or "I would purposely not buy a product, because it is a 'Jan Ullrich' brand product".