The Tour of Britain has announced that major UK distributor Madison Cycles will be the official cycle industry partner of the 2006 edition of the race. Madison is the UK distributor of Shimano, Giro and Colnago, among others.
Madison will be directly involved in the race in providing Shimano neutral support and will also sponsor the 'combativity award each day. The company will also help promote the race through its website and dealers.
Dominic Langan, managing director of Madison, said, "In the last two years we've seen The Tour of Britain reinstated on the calendar with an organisation that can be relied upon to deliver a sustainable and high profile race. Madison, is very excited about being the official Cycle Industry Partner for the race and its potential for attracting more people into cycling in the UK."