World Champion Christoph Sauser picked up an unusual personal sponsor, one of the world's biggest Chrome and Manganese mining companies based in Johannesburg, South Africa. DCMchrome will appear on Sauser's kit.
The company, which has mines all over Africa, is no stranger to mountain bike sponsorship. The company also owns and manages the DCM Chrome mountain bike racing team, with a focus on developing young riders in South Africa.
"I am very excited about this long term sponsorship," said Ian van der Walt, CEO of DCMchrome. "Christoph is a role model for the sport of mountain biking and is giving so much back to South African cycling." Sauser spends much of his winter and early spring training and racing in South Africa.
"How cool is it to have a South African sponsor, a country that I have been visiting to train for over a decade," said Sauser.