World Champion Sarah Hammer announced a new partnership for the American Women's Track Cycling Fund (AWTCF) today. Following Hammer's partnership with Felt Bicycles prior to the World Track Cycling Championships in March, Felt is now strengthening their commitment to women's cycling and junior racing as the official bicycle sponsor for the AWTCF.
"It's one thing for a company to say they support women's cycling," stated Hammer, "it's another thing to show it. With this partnership Felt has shown that they believe in the future of women's cycling."
The AWTCF and Felt will be awarding complete Felt TK2 track bikes to each female omnium winner at the upcoming USA Cycling Junior Track National Championships. Hammer will personally present each Felt in person at the event. Hammer stated, "We're excited to redirect the focus on what's most important in this sport. That is, that cycling, and the character that it instills, can create extraordinary young individuals."
"Most of the cycling community is very aware of Sarah on the bike, but fewer know of her committed and active promotion of the sport off the bike. The AWTCF is a cause we are 100% behind and are proud to be able to contribute to," said Felt President Bill Duehring. "It supports what is important in this great sport."