Evans Cycles, the UK's largest specialist cycle retailer, is to share title sponsorship of successful British cycling team Plowman Craven for the forthcoming 2007 season. The team will now be known as Plowman Craven - Evans Cycles Racing Team.
"We're thrilled to be associated with the Team for 2007", said Ben Hart, Evans Cycles Marketing Manager. "Our involvement is not just about getting the Evans Cycles message out to cycling fans, but it's also our way of supporting some of the best athletes that British road and track cycling has to offer".
The British outfit will also be riding new locally-designed team bikes supplied by Pinnacle, which are sold exclusively at Evans Cycles stores throughout the country. The team has also signed new riders for '07, including former elite circuit series winner and national derny champion, Simon Gaywood. Meanwhile, Malcolm Elliot, 2006 winner of the British Cycling Elite Circuit Race Series, has decided not to continue with the team this year.