Colorado stage race gets a new name
Quiznos Pro Challenge rebranded USA Pro Cycling Challenge
The seven-day professional men's stage race to take place in Colorado this August has been renamed the USA Pro Cycling Challenge, removing sandwich chain Quiznos from the title spot.
Quiznos will remain a sponsor at "the same level of involvement and participation", a press release stated, but the name was changed "in order to showcase the global scale of the event to a worldwide audience".
In conjunction with the name change announcement, race organisers revealed an agreement with the NBC Sports Group to broadcast 25 hours of coverage over the race's seven days, including live coverage of the race's final stage.
NBC will broadcast the race live for two hours on August 28, while Versus will cover 30 minutes of pre-race coverage and one hour of post-race coverage in addition to live event coverage throughout the entire competition.
The USA Pro Cycling Challenge will kick off in Colorado Springs on August 22. Six ProTeams have already been announced: RadioShack, Liquigas-Cannondale, HTC-Highroad, Garmin-Cervélo, BMC Racing and Leopard-Trek along with four Professional Continental squads UnitedHealthcare, Team Type 1-Sanofi Aventis, Spidertech-C10 and Skil-Shimano.
Get The Leadout Newsletter
The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!
Thank you for reading 5 articles in the past 30 days*
Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read any 5 articles for free in each 30-day period, this automatically resets
After your trial you will be billed £4.99 $7.99 €5.99 per month, cancel anytime. Or sign up for one year for just £49 $79 €59
Join now for unlimited access
Try your first month for just £1 / $1 / €1
Most Popular
By Laura Weislo