The team has changed its predominately white kit to blue, with the 'greenEdge' logo that was on the chest, removed and replaced with the 'BikeExchange' logo.
"We are thrilled to welcome BikeExchange onboard as a major, naming rights partner for our team," team owner and creator Gerry Ryan said. "It's a pleasure for us to work with such a young and innovative company that has an Australian background but is very rapidly building into a real, global platform.
"It's really exciting for us to start the biggest race of the season with a new partner and a new look."
BikeExchange co-founder Jason Wyatt echoed Ryan's comments, adding the new naming right sponsorship builds on its partnership with the team and will benefit both parties.
"We are humbled to be a part of such a wonderful team and culture," Wyatt said. "This partnership cements our unique joint strategy and builds on our shared commitment to innovation, entrepreneurial thinking and teamwork.
"Both businesses have a lot in common, so this next evolution just made sense. We share an Australian legacy and culture, and are now very much global in our pool of talent, our reach, approach and attitude. BikeExchange represents thousands of bike retailer members worldwide - associating our name with this team doesn't just raise our profile, it supports our retail members and cycling community across the globe."
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The Orica-BikeExchange team will debut its new colours on July 2 with the first stage of the 103rd Tour de France taking the peloton from Mont-Saint-Michel to Utah Beach.
Click or swipe through the gallery above for a closer look at the new Orica-BikeExchange kit as modelled by the likes of Michael Albasini, Simon Gerrans and Michael Matthews.
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