Oakley debuts unique new film at CrankWorx

Oakley will debut a unique new film Have You Seen It at CrankWorx in Whistler, BC Canada today. One of the coolest events in cycling, Whistler Crankworx has become a proving ground that has inspired heroes like Brian Lopes, who has thrown it down nuclear bomb style in downhill, 4X, dirt jumps, and the granddaddy of them all - the Kokanee Slopestyle.

"Have You Seen It is neither a big screen movie nor a DVD," Oakley's Steve Blick explained to Cyclingnews. "We wanted to make a half hour TV movie, intended to run at film festivals and on HD TV networks worldwide. And Have You Seen It will be a DVD extra on the next edition of New World Disorder New World Disorder 8, Smack Down, which will premiere in Las Vegas during Interbike."

"Our purpose behind Have You Seen It is to make something unique to give back to the sport," explained Blick of the company's motivation for making the film. "Our goal is to refocus back to the soul of riding for the right reason and keeping it fun riding with your buddies. Kind of a cross between Lost and Blair Witch Project with mountain biking and some Scooby Doo fun mixed in.

Blick went on to explain a little more about how the film came about, but without giving too many details away. "At the close of the 2006 season, as the seasons changed from fall to winter, a select group of Oakley Factory Pilots came from all corners of the globe to gathered in a zone deep within the Pacific Northwest to search for the soul of MTB after a hard racing season had depleted them," he explained. "They were looking to get in some of the best riding ever. But what they found in those deep, dark woods was something far more unexpected..."

What exactly it was they found remains unrevealed, but the first four teasers and a few images from the movie can viewed at www.haveyouseenitmovie.com, or you can go to Oakley's worldwide premiere of Have You Seen It on Thursday, July 26, at CrankWorx in Whistler, BC Canada at the Longhorn Saloon on the outdoor Jumbotron wall.