Oakley will debut a new film called Have You Seen It at CrankWorx in Whistler, British Columbia, in Canada on July 26.
Oakley's Steve Blick said to Cyclingnews, "Have You Seen It is neither a big screen movie nor a DVD. We wanted to make a a half hour TV movie, intended to run at Film festivals and on HD TV networks worldwide. Have You Seen It will be a DVD extra on the next edition of New World Disorder New World Disorder 8, Smack Down which will premiere in Las Vegas during Interbike."
Blick commented on Oakley's motive behind the film. "Our purpose is to make something unique to give back to the sport. Our goal is to refocus back to the soul of riding for the right reason and keeping it fun riding with your buddies. Kind of a cross between Lost and Blair Witch Project with mountain biking and some Scooby Doo fun mixed in."
"At the close of the 2006 season, as the seasons changed from fall to winter, a select group of Oakley Factory Pilots came from all corners of the globe to gathered in a zone deep within the Pacific Northwest to search for the soul of mountain biking after a hard racing season had depleted them," said Blick. "They were looking to get in some of the best riding ever. But what they found in those deep, dark woods was something far more unexpected."
What they found remains a secret, but to see the first four teasers and pictures, visit www.haveyouseenitmovie.com. Or attend the movie's premier in person at the Longhorn Saloon on the outdoor Jumbotron wall.