The Holland Ladies Tour has acquired a new sponsor, allowing the ten-year old race to continue. The new backer is a Dutch chain of bike shops, Profile De Fietsspecialist, and replaces the former sponsor Expert, which announced earlier this year that it was discontinuing its support.
Race director Marten de Lange told Dutch telesport, "I am an optimist by nature but the facts didn't lie. With the arrival of Profile, our problem is over." The sponsoring contract is for only one year, but the company has indicated that it is interested in a long-term relationship.
This year's Ladies Holland Tour starts on September 2 in Nijverdal and ends on September 7 in Valkenburg.