New endurance sports event firm launched

Four highly experienced event producers, with over 50 years of collective experience in sports marketing, technical planning, operations, marketing and sponsorship of endurance athletics and integrated corporate hospitality programs, have joined forces to launch a new sports event company, g4 Productions.

Robin Morton, Alice Armstrong, Joan Hanscom and Kristen Reiss have founded g4, an outfit that specializes in the creation, production & management of professional and amateur cycling, running and multi-sport events as well as integrated corporate hospitality programs.

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