Maxxis doubles up on race sponsorship

Maxxis has announced that it will sponsor the inaugural Tour of California (February 19-26) and maintain its sponsorship of the Tour de Georgia (April 18-23).

Maxxis is the official automotive and bicycle tyre of the Tour of California and is also the presenting sponsor of the eight Lifestyle Festivals offered in the finish cities during the race. Brad Klipping, bicycle marketing coordinator with Maxxis, is enthusiastic about the new sponsorship, saying, "Maxxis is extremely excited to continue supporting the growth of professional road racing in the United States. We believe that the Tour of California will become one of the most respected and anticipated tours of the professional calendar."

Maxxis has been a sponsor of the Tour de Georgia since its inception, and will also once again offer spectator entertainment, sponsor feed zones and serve as the official tyre of the Tour. Klipping is also excited by the strength of Maxxis' ties with the Tour de Georgia in the company's home state. "The Tour de Georgia is the most anticipated race of the year...Georgia is special. It captures the beauty and emotion of our great home state, showcasing it through the lens of an intense weeklong competition," he said