Lotto looks to continue sponsorship

The Belgian National Lottery is bucking the trend of sponsors leaving the peloton, indicating it...

The Belgian National Lottery is bucking the trend of sponsors leaving the peloton, indicating it would continue to support cycling. While the discussion between the lottery and the team are ongoing, the lottery's marketing director, Marc Frederix, expressed his desire to stay with the team.

"Lotto and cycling are a successful combination," said Frederix. "For this reason we want to strive for a long partnership."

Frederix noted that they are negotiating a contract for a three-year deal through 2011. Co-sponsor Omega Pharm had already decided to stay through 2011.

Lotto has been present in the peloton for 24 years. "In that period we have acquired an excellent reputation," said the Belgian. "It is the ideal sport to impress our customers."

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