Food supplement company PowerBar has announced the "Live Like Lance" sweepstakes, a US online consumer promotion to celebrate the legend of Lance Armstrong as he embarks on his final Tour de France competition. PowerBar invites consumers (USA only) to visit www.powerbar.com, where they can enter for a chance to win a Lance Armstrong prize package by correctly answering sports nutrition trivia questions. The sweepstakes will run throughout the 2005 Tour de France event and entries will be accepted until August 8, 2005.
Prizes include a trip for two to the Lance Armstrong Foundation's Ride for the Roses event in Austin, Texas this October, a coaching session ride in Austin with Armstrong's coach Chris Carmichael, a custom-fitted Trek Madone 5.9 bike, Ciclosport HAC 4 advanced sports computers and a cycling jersey signed by Lance Armstrong.
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