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Lehigh Valley Velodrome to sell naming rights

By:
Brecht Decaluwé
Published:
July 13, 2007, 1:00 BST,
Updated:
April 20, 2009, 22:32 BST
Edition:
Latest Edition Cycling News for July 13, 2007

The Lehigh Valley Velodrome, or 'T-Town' as is affectionately known, could be getting a new name in...

The Lehigh Valley Velodrome, or 'T-Town' as is affectionately known, could be getting a new name in the near future. The Lehigh County Board of Commissioners approved a bill amending the lease agreement between Lehigh County and the Velodrome Fund Inc. to allow the Lehigh Valley Velodrome to sell the naming rights to the facility.

Velodrome President and CEO Erin Hartwell explained the move was intended to help the facility's bottom line. "Having the ability to sell the naming rights to the Lehigh Valley Velodrome is critical to our desire to expand the quality of our programs and services to the cycling community and the Lehigh Valley," Hartwell explained. "The additional revenue and marketing potential brought forth by this level of sponsorship will forever positively impact this incredible sports facility."

Originally named the Lehigh County Velodrome and later the Lehigh Valley Velodrome to reflect greater regional involvement in the facility, this will mark the first time in the venue's 31 years that a corporate partner will place its name on the marquee.

"We understand implicitly the importance of securing a corporate partner whose mission and corporate philosophy compliments the fitness and wellness vision of the Velodrome Fund Inc. It's our duty to make sure that we partner with the appropriate business," said Hartwell.

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