The Kona Bicycle Company has announced a new two-year partnership with team it terms "the fabulous women of Velo Bella" - the California-based collective of professional bicycle racing teams and clubs. The new Team Velo Bella-Kona partnership will encompass Velo Bella's professional road racing team, professional mountain bike racing team and elite level cyclo-cross team.
Kona rider Wendy Simms will be joining Team Velo Bella-Kona for the 2006 and 2007 seasons; Kona team manager Mark Peterson said that, like every solid relationship, Velo Bella-Kona was destiny. "This relationship is a natural. The Velo Bella culture is a lot like Kona in that it's all about bringing fun to the sport. Kona is fun and Velo Bella is fun so we're in for a lot of it." said Peterson. "We're proud to call Velo Bella partners and ambassadors and look forward to supporting their mission in any way possible."
Team Velo Bella-Kona will ride a variety of Kona bikes, including new road rigs King Zing and Zing Supreme, King Supreme and Kula Supreme mountain bikes, and Team Jake cyclo-cross bikes. Additionally, Velo Bellas' more than 150 club members will get special Kona deals through Kona's authorized dealer network and grassroots racing programme.