Coffee company inks ten-year sponsorship deal
The Jittery Joe's Cycling Team has evolved from a small regional team selling coffee out of their cars to pay for racing to a major domestic team, contending in many of the major North American races and winning the best young rider category of this year's Tour de Georgia. Subsequently, the team's sponsor has recognized the value in that by signing a ten-year extension to its sponsorship contract. "As far as I know, this is the first time any sponsor has signed a ten-year contract with a pro cycling team," said Micah Rice, General Manager of the team. "What an amazing commitment to our sport - we are so excited to know that we will be around for a long time."
"Growing the team and Jittery Joe's Coffee together has been a successful and rewarding partnership," said Keith Kortemeier, President of Jittery Joe's. "We are excited to now offer franchises of our coffee shops in the southeast which has enabled us to commit to a ten year partnership with our pro cycling team. Huge thanks to the cycling community for the support they have given Jittery Joe's and the riders on our team."
As it always has, the team will still continue to benefit 100% from the sales of coffee - and the company hopes to utilize the growing popularity of the team to increase its reach nationwide. "Being a small grass-roots company and team, we couldn't do it without them," said Kortemeier. "I can't wait to see what triumphs we can earn over the next ten years."