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ITV extends Tour De France deal

By:
Cycling News
Published:
January 09, 2012, 16:33 GMT,
Updated:
January 09, 2012, 16:37 GMT
Edition:
Second Edition Cycling News, Monday, January 9, 2012
Race:
Tour de France
2011 Tour de France champion Cadel Evans peruses the 2012 parcours.

2011 Tour de France champion Cadel Evans peruses the 2012 parcours.

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British free-to-air broadcaster snaps up TV rights until 2015

This article originally appeared on BikeRadar

British television broadcaster ITV has extended its rights to air live coverage and highlights of the Tour de France.

ITV4 will continue to host the coverage, securing the future of the world’s biggest cycling race on free-to-air British television until at least 2015. The deal, agreed today with Tour organiser ASO, will see ITV continue to broadcast live daily coverage throughout the three-week race, along with highlights each evening. They will also expand digital and online coverage, beginning this summer.

Niall Sloane, ITV’s Controller of Sport said: “ITV’s coverage of the Tour de France has a terrific reputation with viewers and sports fans and I’m delighted that, in one of the most exciting periods for British cycling, we have secured coverage on ITV4 until 2015.”

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