The International Mountain Bicycling Association (IMBA) and corporate supporter Fox Racing Shox announced a new program this week. Called "Fox/IMBA Heroes," the award is intended to honour advocates that are making a significant difference in their local communities for mountain bike trail access.
IMBA and Fox will announce each of five honorees separately throughout the year - four to coincide with each of IMBA's newsletters, IMBA Trail News, and one to be announced at the IMBA Summit/World Mountain Bike Conference in Whistler, British Columbia in June. All Fox/IMBA Heroes will receive a new Fox Racing Shox fork of their choice and an assortment of schwag courtesy of Fox Racing Shox. Winners will be featured in IMBA's newsletter with a short story explaining their mountain bike advocacy achievements.
"Fox Racing Shox's support of the Fox/IMBA Heroes program will help us honour the hard work of five key advocates throughout the country this year," says IMBA's Executive Director Mike Van Abel. "By partnering with IMBA on this project, Fox is further demonstrating their commitment to the people that make a difference every day in their local mountain bike trail communities."
"Ensuring that everyone has great trails to ride is an essential part of our business," says Fox Racing Shox's Marketing Manager, Elayna Caldwell. "By honouring the hard work of key advocates coast-to-coast, we hope to inspire even more volunteerism and stewardship."