Team High Road has formed a partnership with Right To Play, a charity that aims to improve the lives of children and communities affected by war, poverty and disease through sport and play programs.
To help raise funds for the charity, High Road has given Right To Play a prime location on its team jerseys, and team riders will take part in events and promotional activities throughout 2008.
"We will designate race particular race days throughout the season as "Right To Play" days and we'll have special promotions to go along with them," team manager Kristy Scrymgeour told Cyclingnews.
For team owner Bob Stapleton, it's a natural partnership. "Right To Play's values and mission align with those of High Road," said Stapleton.
"They develop the values and benefit of sport and play in society. Team High Road focuses on clean and fair sport and upon success won by fair means. We believe in the global work of Right To Play and hope that we can help."
Right to Play uses specially designed sport and play programs to improve health, build life skills, and foster peace for children and communities affected by war, poverty and disease. It has projects in more than 23 countries in Africa, Asia and the Middle East with focus in four strategic areas: basic education and child development; health promotion and disease prevention, conflict resolution and peace education; and community development and participation. In 2007, some 8,000 Right To Play coaches engaged more than 400,000 children in regular activities weekly.