According to Reuters, a man visiting the beach with his mistress made a mistake in attracting the attention of a helicopter TV crew covering the Giro d'Italia. Making an unanticipated appearance on national TV, he was inadvertently discovered by his wife.
The man waved at the passing camera crew, which zoomed in. The man's brother-in-law saw the coverage and called his sister, the man's wife, who he thought he saw with the man on the beach. Instead of reaching his sister on the beach, she was home, where her husband, upon returning from his excursion, would have to do some accounting for himself.