Milwaukee-based active apparel company Geargrinder, a major sponsor of Team Geargrinder, Wisconsin's road, mountain bike and triathlon teams, launched an e-commerce site to buy its eco-friendly clothing and accessories.
Using both natural and recycled fibres, the garments are chemical and additive-free made from renewable resources and recycled fibres like coconut shells and bamboo. Accessories like wallets, belts and messenger bags are made from recycled bike tubes.
Geargrinder also donates a portion of the proceeds from each online www.gear-grinder.com sale to a cycling-related organisation, which customers select out of a list.
(Additional editorial assistance provided by Susan Westemeyer and Monika Prell.)